Why Compass and Why Now?
By TheColoradoBroker August 05, 2019

It has been four months since the Sultan Newman Group made the switch to Compass and thought it was time to share more information about the company and what lead us to make the switch.

“The real estate industry is a $217 trillion-plus global asset class, yet it has been largely untouched by technology. Buying and selling decisions are among the most important a person can make in life, but today, the majority of those decisions are based on gut instincts or outdated information. At Compass, we believe that agents—and their clients—deserve better.

By combining the solutions-driven mindset of a startup and the sophistication of a luxury brand, we’re building the operating system for real estate. We empower agents from start to finish by developing innovative digital tools and customized marketing strategies. Why? Because we know that when agents can spend more time building relationships with clients, everyone wins.” -Compass

The Compass Story Compass was founded in 2012 by Robert Reffkin and Ori Allon. We’re building the first modern real estate platform, pairing talented agents with tools to make the search and selling experience intelligent and seamless. With the solutions-drive mindset of a startup, the reach of a national network and the sophistication of a luxury brand, we are helping to make home buying and selling experience better for all.

#1 Our rank among independently-owned brokerages nationwide Since our launch, we’ve raised $1.2 billion in capital. Our investors believe in us as agents and our ability to create simplicity and harmony in the real estate process. With their investments and the talent of us as agents and employees, we are poised to deliver on our mission to help everyone find their place in the world.

Compass Concierge Compass Concierge helps clients sell their homes faster and for more money by covering the upfront cost of home improvement services. From staging, painting, renovations, landscaping, and much more, Compass Concierge covers over 100 different home improvement services that help make homes more appealing. Once the improvements have been completed, Compass collects payment for the services rendered at the time of the property’s closing with no hidden fees or interest charged to the seller. By investing in a client’s home, we aim to provide a swifter, more profitable sale.

Compass Coming Soon Think of Compass Coming Soon like movie trailers. When a trailer is released, it gets the public excited for the upcoming film. Once the movie debuts, tickets are sold out and there is a line around the block to see it. However, if it were not for that trailer it might not have sold out. Similarly, think of how Tesla brings a new car to market. They don’t just release their new car models. They create reservation lists three years in advance to get people excited.

We take the same pre-marketing principles used by the best companies in the world and apply them to our clients’ homes. We create Compass Coming Soon listings to build interest and anticipation so that homes sell faster and for more money.

Benefits: 1. Helps buyers find their ideal home faster 2. Gives buyers access to homes as a competitive advantage 3. Gives sellers a transparent, high value go to market strategy for selling their home

Differentiators: 1. Buyers — Exclusivity, timing, volume/breadth 2. Sellers — Exposure = better price, insights, speed to sell

Compass Technology We’ve built the first modern real estate platform, pairing top talent with technology to make the search and sell experience intelligent & seamless. We want to create simplicity and harmony in the real estate process — making the buying and selling experience seamless and intelligent.

At Compass, we have over 350 engineering and product team members who have come from top companies like Google, Facebook, Amazon, Apple, and IBM to build a platform to simplify the real estate process. As your agent, I have access to a suite of tools to help me better sell or find your home. Compass has built tools that not only make me a more efficient agent, but that make it easier for you and I to collaborate throughout the process.

Buyer focused: Collections – Think of Collections like the Pinterest of real estate. We can use this tool to share and discuss listings all in one central, visual space. We can keep a close eye on homes that may be of interest to you.

Seller focused: Collections – Think of Collections like the Pinterest of real estate. We can use this tool to share and discuss listings all in one central, visual space. We can keep a close eye on homes that are similar to yours. Keeping tabs on our competition in order to make strategic decisions based on price and status updates.

Insights – My Insights dashboard gives me access to real-time data about your home’s digital traffic. This allows us to refine our marketing and pricing strategies as well as discover new lead-generation opportunities. It also allows me to quantify the results of our marketing efforts and invest accordingly in what is working.

Network – This gives me access to all of the agents who have done a comparable sale or purchase in our area. Since a majority of transactions are co-brokered, most of our effort should be dedicated to getting your home in front of the agents who are most likely going to have the buyer for

Compass Marketing: We have a dedicated in-house marketing and advertising agency comprised of people from the best brands in the world who help you market yourself and your listings. Whether it’s print collateral, digital collateral, or social content, our team takes the principles from the beloved marketing companies and applies them to your home.

At Compass, we have more than 350 employees who have worked in marketing at companies such as Tiffany & Co., Conde Nast, Ralph Lauren, and Rolex. They helped market some of the world’s most beloved brands and are now working to help sell your home.

As your agent, I have my own in-house marketing advisor that will help me tell the story of your home in a way that will be compelling to buyers. I also have access to brand strategists, designers, and digital marketing experts who create world-class collateral, strategies and campaigns to attract buyers.

One of the ways we’ll market your home is through digital advertising. Compass created an easy-to-use tool that I can use to attract traffic to your listing on Compass.com. It allows us to target demographics we believe contain the buyer of your home with bespoke marketing content. We’ll put together a comprehensive marketing plan to get your home sold fast and for the most money.

To track the impact of our campaign, I can use Compass’ Insights tool to gather data from our marketing efforts. This will allow us to refine the plan based on what is working and where buyers are coming from.

Compass Culture Guided by principle

The Compass entrepreneurial principles embody our values and define our culture. 1. Dream big 5 Obsess about opportunity 2. Move fast 6 Collaborate without ego 3. Learn from reality 7 Maximize your strengths 4. Be solutions driven 8 Bounce back with passion

All-star agents We believe that great organizations are selective and therefore only hire agents who are experienced, collaborative, ethical, and fully committed.

Community focused and driven

Our philanthropy program, Compass Cares, empowers our agents to support meaningful causes where it matters most: at home. In 2019 alone, we’re aiming to contribute over $10M in funds and skill-based volunteering to local organizations.

I’m connected to a network of 12,000+ experienced, ethical and committed agents who can help me find the perfect buyer for your home or the home you’ve been dreaming of.

They’re all just a phone call away.

By working with me, you’re also giving back to the community we share. Compass is committed to supporting the neighborhoods we live and serve. Our goal is to donate $1B to our communities.

Our Reasoning for Making The Switch The real estate industry is always changing and evolving like everything else.  As a company, Compass is ahead of the profession and really knows where the real estate profession is moving. As a company, Compass is taking the lead in offering its agents the tools to best serve clients. We are proud to be apart of such an amazing company and cant wait to continue to provide the best service possible to our clients and friends.

Exciting News! Just this past week Compass Robert Reffkin was featured on CNBC sharing the news that Compass has just raised $370 million in additional capital from a combination of new and long-time investors.  Compass announced that they plan on working to further develop our technology and expand our incredible programs for sellers like Compass Concierge – all in support of our mission to help everyone find their place in the world.

For more information, visit me at  Compass – Joseph Newman

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